Circuit de Catalunya

One of the stages in my entire professional career that I am particularly proud of is my work at Gruyere-bcn. I founded the company and served as its CEO and art director. One of our clients was el Circuit de Catalunya, and for four consecutive years, from 2004 to 2007, we were responsible for creating campaigns to attract members to the Circuit de Catalunya, which hosts international motorsports events such as Formula 1 and Moto GP. What made our campaigns unique was our emphasis on conveying creative and sophisticated ideas about the passion for motoring. To achieve this, we created notable campaigns that were applied to various materials, such as billboards, membership cards, welcome packs, and merchandising. We aimed for our ideas to be memorable and engaging and to stand out from other advertising campaigns for similar events. In addition to creating these campaigns, we also took the initiative to organize the first and subsequent open-door sessions at the Circuit de Catalunya. This demonstrated our dedication to bringing people closer to the Circuit de Catalunya and allowed us to connect with our target audience on a deeper level. Our campaigns were successful in attracting members, showcasing the innovative and engaging work that we created at Gruyere-bcn for five years.