Caixa Manresa (Bank)
At Gruyere-bcn, we had the privilege of having Caixa Manresa Bank as a client for a period of five years. During this time, we were responsible for all of their advertising campaigns, annual reports, conferences, exhibitions... It was a comprehensive service that we provided, ensuring that all of their corporate and marketing needs were met. One of the projects that I am particularly proud of was our work in redesigning the Caixa Manresa Bank brand and creating a comprehensive set of design guidelines. These guidelines provided a detailed explanation of how the new brand should be applied in various contexts, including for example their offices or all credit cards. The redesign was a significant project that required a great deal of collaboration and coordination between our team and the bank's executives. We conducted extensive research to better understand their brand and identify areas for improvement. We then developed a new visual identity that was consistent across all applications, ensuring that the bank's brand was memorable and easily recognizable. Our design guidelines were also a crucial component for this client, as they provided a clear and comprehensive framework for the bank's employees and partners to use when applying the new brand everywhere. It was an exciting project to work on, and I am happy with the work we did at that time to help Caixa Manresa Bank to enhance their brand identity and stand out in a crowded market.